About Big Search SEO

What do you achieve when you combine over 18 years of marketing experience, advanced degrees in analytics and management, and a passion for helping small businesses grow? You get Big Search SEO — a smarter way to market, built for measurable results.

Founded in San Antonio in 2025 by Troy Williams, Big Search SEO was created to solve a problem that far too many business owners face: spending thousands on marketing tactics without a clear way to track performance or prove ROI.

Armed with degrees in Marketing Analytics, Marketing, and Management — along with certifications from Google, HubSpot, and the American Marketing Association — Troy set out to design something different. Instead of offering one-off services, he built the Smart Marketing System™, a framework that ties SEO, paid ads, and branding together into one cohesive growth engine.

The foundation of this system is measurement. Every campaign is tracked. Every dollar is tied to results. Waste is eliminated. With this approach, even small and mid-sized service businesses can compete with — and often outperform — larger companies with deeper pockets.

Why We Exist

Big Search SEO has one mission:
To help service businesses grow with clarity, strategy, and accountability.

We believe marketing shouldn’t be a gamble. Every business owner deserves campaigns they can understand, track, and trust. That’s why our system is built on data first — so you’ll always know what’s working, what’s not, and where to double down.

This approach transforms marketing from a series of disconnected tactics into a system that delivers sustainable growth.

Who We Serve

Our Smart Marketing System™ is designed for local HVAC companies competing in tough markets, If your business depends on steady leads and customer calls, we can help you build a marketing engine that keeps them coming.

What Sets Us Apart

Here’s what you should take away from our approach:

• Data comes first — we measure everything so you know exactly where your money goes.

• Visibility matters — if your business doesn’t show up on the first page of Google (ideally multiple times), you’re leaving customers to your competitors.

• Smart scaling — hiring a full-time marketer can cost $8,000–$10,000 per month before ad spend or tools. Our system gives you the firepower of a full marketing team at a fraction of the cost.

Our Promise

At Big Search SEO, we treat your business like it’s our own. That means cutting wasted spend, focusing on proven strategies, and driving measurable results.

With the Smart Marketing System™, you’re not just buying services — you’re gaining a growth partner. Think of it as having a VP of Marketing on your team, without the six-figure overhead.